The agency’s name “OVERW8” [overweight] was inspired by stock market terminology. Only a stock that has the potential to outperform in terms of company value over time is awarded the label “overweight”. In the U.S., already today stock market evaluations draw on dimensions such as customer value and brand value. So this criterion seemed to be a good landmark for business owners with big plans for their businesses. OVERW8 services now comprise everything that helps companies from the market side to create customer value, brand value and company value in a sustainable way.