The AudienceScore™ reflects the size of a business's digital marketing audience. The score can be used to evaluate a marketing provider's ability to manage your brand. If a marketing provider claims it can impact your brand, but hasn’t done a good job with their own online presence - that speaks volumes about their ability to deliver value.
The score is calculated by evaluating the size of a business's social media following as well as their monthly website traffic. A variety of metrics are used, including Facebook Likes, Twitter Followers and Alexa Ranking.
If you are looking for a marketing agency for your next project, you can use the AudienceScore™ to evaluate an agency's ability to manage your brand. If an agency claims it can grow your brand online, but hasn’t done a very good job with their own - that is a significant signal for you to consider.